An Influential Team


Kawthar Bin Sulayem, Founder & CEO

With more than 12 years experience in the PR and Marketing industry, Kawthar has extensive experience working across government and private sector platforms. Eight years ago, she established KBS Communications.

Since earning her BA in Mass Communications from New York University, she has served as:

  • Media Manager, The Executive Office of the UAE Vice President
  • Media & Marketing Manager, Sheikh Mohammad Bin Rashid Al Maktoum Establishment for Young Business Leaders
  • Media Manager, National Development Program
  • Assistant Media Manager, Dubai Holding/Dubai Investment Authority
  • Regional Media Manager for the Formula One Abu Dhabi Grand Prix, and Yas Marina Circuit where she was named as the first National Press Officer to work alongside the FIA in Paris; organising media support for 600 media personnel attending the biggest sporting event in the UAE. 

Michael Cox, General Manager

Michael joined KBS Communications in 2013 bringing with him a wealth marketing, activation, sponsorship, and major events experience. He oversees the entire KBS client portfolio, masterminding strategies and delving into every possible aspect of the process, from conception to execution.

Since earning his Masters in Business Organisation, Strategy and Change Management at EM Lyon Grande École in France, he has experience with international and local projects:

  • Sponsorship Activation & Communications, Royal Dutch Shell and Scuderia Ferrari F1
  • Operations & Events Consultancy, Formula 1 Abu Dhabi Grand Prix, Yas Marina Circuit 2010-2014
  • Operations, Marketing & Events Consultancy, Formula 1United States Grand Prix, Circuit of The Americas 2012-2017
  • Communications, Marketing & Events Consultancy, Formula 1 Russian Grand Prix, Sochi Autodrom 2014-2015
  • Operations, Marketing, Communications & Events Consultancy, Formula 1 Azerbaijan Grand Prix, Baku City Circuit 2015-2017