UAE’s first ever fashion show themed around sports – Fashion Fever Grand Prix Edition

After a successful debut last year, Fashion Fever Grand Prix is back to add a dash of serious glamour to the F1 race weekend festivities. Held at Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi on 26th November 2015 from 7:30 pm onwards, Fashion Fever Grand Prix will unveil collections from five designers that depict the theme of ‘fashion during F1’. 

The designers include: Julio Domani by Zeena Zaki, ShoShoBella, Tri Couture, LA Rags and brands from House of Fraser. Expect an eclectic range of ready-to-wear garments and haute-couture wear in the category of Men, Women and Children. The show will inspire fashionable dressing for all F1 related events, whether it is a serious game-viewing session at the circuit, or at the paddock club; attending the after-parties or the F1 concerts. 

Kawthar Bin Sulayem, Founder of Fashion Fever UAE says: “I created this platform as a way to introduce a conversation about dressing-up during sporting and major lifestyle events. This is the region’s first themed fashion show and similar to last year, their year too, we are presenting the theme of ‘Fashion during F1’. I am extremely happy with our line-up as each designer has come up with a collection that is not only stunning but also apt for the show”. 

Fashion Fever Grand Prix will see UAE’s swish set, members of the royal family, fashion buyers, designers and journalists, F1 drivers, business leaders, C-suite executives and ambassadors in attendance. Adding dollops of fun and high-fashion moment will be the red carpet interviews with our esteemed guests by celebrity presenter Shereen Mitwalli. One of the most anticipated moments will surely be during The Best Dressed Competition, where the winner will receive two tickets sponsored by Etihad Airways to any Etihad online destination in Europe.

The show’s vision could not have taken shape without the generous support of its sponsors. The main sponsor for this year is Emirates Motor Company (EMC), Authorized General Distributor of Mercedes-Benz in Abu Dhabi, followed by Zahrat Al Khaleej,, Maison De Joelle Abu Dhabi, Aurae Lifestyle, Etihad Airways, ArtComm, Make a Wish Foundation and Al Manara International Jewellery.  

Talking about the collaboration, Nassim Mourani, General Manager of EMC Passenger Cars, says: “We are proud to be associated with Fashion Fever UAE – a platform that shares similar brand values with our all-new Mercedes Benz GLE Coupe. The GLE Coupe is all about a luxurious experience for those who prefer sportier sides to things and, therefore, we find a resonance with Fashion Fever UAE. We are also happy to lend our support to the regions promising designers through this platform”. 

Fashion Fever UAE, 2nd Edition will carry out social media competitions in November up until the event that will have the winner win special invites to the fashion show. 

Michael Cox